PWS Nordic handles waste and recycling. It's not the industry you first associate with film storytelling — which is exactly why it was an interesting assignment.
I came in early in the process, which is unusual and makes a big difference. We talked through what the film should actually be about and landed on the everyday — five scenes from real situations, with real people, no manufactured smiles or rehearsed lines.
We wrote the script together. I spent time on the words before we started shooting. The wording matters. If it doesn't ring true, it doesn't matter how good the images are.
I did the voice-over myself. That was a deliberate choice — it gives a tone that's hard to reproduce with a paid voice. More direct, a little more bare.
Filming took place in a number of locations across Skåne. We worked with available light as much as possible. It holds the look together and keeps the film from feeling like an ad.
The result is a film of just over three minutes that works as a presentation and an internal document at the same time. That kind of film has a longer life than most ad spots.
Corporate film is a big part of what I do — with companies in Skåne and the rest of Sweden that need to communicate what they do and why. The assignment is always the same: find what's genuine and make it visible.
